In the wide-open plains of Mellette County, South Dakota, 4th-generation farmer John Kocer shares his eye-opening experience with a soil-enhancing product called Rhyzogreen. After celebrating a century of farming in 2022, John decided it was time to level up his operation—not by adding more chemicals, but by working with the soil.

"It was like turbocharging the fertilizer," John says. “I never thought it’d be actually what it was.” Watch as this humble farmer-turned-soil-scientist breaks down what made this year different—and how healthy soil may be the real secret to feeding the world sustainably.